The Client:

Qubeone is a high-end real estate brand in the UAE. The company specializes in elite real estate and stands among market leaders with its high level of stability, reliability, trust, and an amazing track record.  

The Challenge:

The challenge here was to create a web resource that provided convenient back-end property management for the company as well as a user-facing front-end that aligned with the company’s image as any errors could have caused damage to the brand as well as financial losses.

The Solution:

MakeIT combined branding elements with interactivity and a logical structure to create an elegant solution. The site was built with an API-first methodology for proper code organization and ease of data exchange with daughter sites and third party systems. Deep integration with a CRM system was also performed to import all property data as well as take potential customers through the sales process.

  • CRM integration (Propspace)
  • Rapid page loading through AJAX
  • Interactive SVG map, with precise division by city district to help orient the user
  • Rapid data indexing, using Sphinx search
  • Subdomains which allow the creation of daughter sites and take workload off the main site
  • API for data exchange with daughter sites and creation of mobile apps
  • A slider which functions differently on different subdomains but is controlled through one admin panel
  • Multilingual functionality
  • Attractive front end to help convert visitors into paying customers

The Result:

  • Increased volume of new clients by 25% (From 120/mo to 150/mo)
  • Increased revenue by $156750/mo
  • Decreased overhead by $50k/mo


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